HYIPs use an array of websites and social media—including YouTube, Twitter and Facebook—to lure investors, fabricating a "buzz" and creating the illusion of social consensus, which is a common persuasion tactic fraudsters use to suggest that "everyone is investing in HYIPs, so they must be legitimate." Some of these sites purport to monitor and rank the "best" programs. Others tout "winning" HYIP investment strategies or provide a forum for trading tips on how to profit from HYIPs, even those suspected to be scams. Still others—such as the "Pathway to Prosperity" scheme in which investors on six continents allegedly lost $70 million—expressly caution investors against HYIP scams, using a form of reverse psychology to create the false impression that this HYIP is somehow different.
Ponzi is a fraudulent method which works as a pyramid. In such schemes, profit is not made by successful economic investment, but by appealing to new investors and using their investment money to pay existing members. This is all very well and good while the system has a steady stream of new members investing into it but once a slow period is hit, the investments will stop coming in and the whole system will collapse. Sometimes the system organizers do not wait until this has happened and may just cease what they are doing and keep the money which had been invested. Often the investors do not become aware of this until they stop receiving their interest payments as promised.